Leveraging modern technology with specialized processing techniques that transform bio-based raw materials into better man-made cellulosic fibres for technical and textile applications at scale.
Better for you
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Better for the planet
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Better for all
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Better for you + Better for the planet + Better for all +
BetterCell™
Derived from FSC-certified wood pulp, a lyocell fibre that is better for the environment than conventional viscose. Processed in a closed-loop with organic solvents, our wood pulped BetterCell™ lyocell is breathable, soft touch, and durable with a wide range of product applications including nonwovens and textiles.
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Wood pulp from FSC Certified Regenerative forests.
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Bio-Based
Breathable
Soft Touch
Durable
Absorbent
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Technical fibres for non-woven applications and textile-grade staple fibr, filment fibres.
BetterHemp™
Unlike traditional hemp fiber, BetterHemp™ is transformed into a finer, softer, and more versatile man-made cellulosic fiber. Hemp is an extremely resilient crop that sequesters carbon and regenerates soil. With our hemp lyocell, we can create modern, high-quality products and support soil regeneration at scale.
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Hemp stalks and stems, including food and medicine hemp crops from Canada, USA, Germany, and China
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Bio-Based
Breathable
Moisture Wicking
Durable
Soft Touch
Various Applications
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Technical fibres for non-woven applications and textile-grade staple fibre.
BetterBamboo™
NOT viscose, our bamboo is a lyocell fibre made better with a closed-loop process using organic solvents. Derived from rain-fed FSC-certified bamboo forests , BetterBamboo™ lyocell reduces climate impacts and makes bamboo fibre for technical and textile applications—better.
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FSC certified rain fed bamboo forests in China
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Bio-Based
Soft Touch
Hypoallergenic
Easy Care
Odor Neutralizer
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Technical fibres for non-woven applications and textile-grade staple fibre.
BetterStraw™
Overlooked and underutilized, straw residues globally are a resource that we made better with our fibre technology methodology. BetterStraw™ is a lyocell fibre that can be applied upstream for value creation in technical fiber applications and textiles. A farmer's liability turned into something better.
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Wheat straw crop residues in USA
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Bio-Based
Breathable
Soft Touch
Durable
Absorbent
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Technical fibres for non-woven applications and textile-grade staple fibre.
Regenerated Plant-Based Fibres For The Better
+ Low Intensity Processing
+ Technical Applications
+ Specialized Natural Treatment
+ Textile-Grade Staple Fibre
+ Bio-Based Fibres
+ Better by Nature
+ Built For Longevity
+ Circular by Nature
